Case Studies

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J.D. Power and Associates - PIN Power Information Network

PIN Power Information Network

Overview
The vision of the J.D. Power and Assoicates Power Information Network (PIN) corporate web site initiative was to provide a marketing tool and portal for current customers to access up-to-date company and product information via the Internet. PIN would be able to update sections of the site via an administrative module (CMS) to keep content current.

Challenges
1. Create a look and feel to accurately reflect PIN’s branding.
2. Encourage dealers to enroll in PIN online.
3. Develop a site that is "low maintenance," so content can be easily updated by a limited number of staff resources.

Solutions
1. Developed a creative strategy that clearly defined PIN’s target audiences and desired image.
2. Created specific calls to action to drive users to the enrollment section through the use of product teasers and graphic callouts.
3. Developed a content management system to manage frequently updated sections of the site such as Products, Enrollment Forms, and Testimonials.

Results
1. Design – Used stylish visual elements of the driving experience in the compositions to attract attention and properly reflect PIN's corporate branding.
2. Usability – Created intuitive navigation structure and DHTML menus to all users to quickly navigate to important site sections. Also used strong graphical calls to action.
3. Content management system – Created ability for three (3) levels of administrators with different publishing rights to successfully manage site content.

Technology
1. Windows 2000
2. IIS 5.0
3. MS SQL Server
4. ASP
5. DHTML

 

 
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