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Bill Welsh
Director of IT
JAKKS Pacific

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Mitratech

Overview
Mitratech provides automated solutions for legal, claims, and risk management. CPI was asked to plan and create a redesigned corporate website with enhanced appeal and usability.

Design and presentation was of utmost importance to Mitratech to attract executive-level decision makers in their target audiences.

Challenges

1.	Develop a new design to effectively market to Fortune 1000 firms. The look was to communicate motion, professionalism, technology, and industry expertise.
2.	Quickly manage frequently updated content such as news, events, partner listing, and customer testimonials.

Solutions

1.	Created three (3) design compositions that used vibrant color, imagery, and layout to communicate active motion and branding objectives.
2.	Documented management requirements of content to be updated by Mitratech marketing staff with limited web development knowledge.

Results

1.	Creative: Developed a highly-intuitive and well-branded user interface to highlight important content while drawing users to contact Mitratech for further information. Flash was used on the homepage to incorporate industry marketing messages and corporate tagline in an attention-grabbing manner.
2.	Content Management System: Built a secure management system to allow Mitratech staff to easily update identified sections. This included preview and edit functions to minimize data entry errors.

Technology

Linux

Apache

MySQL

PHP

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